The cost of branding in the UAE: real ranges for 2026
Branding quotes in the UAE range from a few hundred dirhams to six figures for the same words on a brief. The difference is almost never talent alone. It comes down to scope, seniority and how much of the business the brand has to carry. Here are honest ranges and what moves them.
What you're actually paying for
A brand is a decision system: how you're positioned, what you say, how you look, and how that stays consistent across a shop window, an Instagram grid, a delivery bag and a sales deck. Price tracks how much of that system you buy, and how many people and hours it takes to build it.
- Strategy: positioning, audience, naming, messaging and tone of voice
- Identity: logo suite, type, colour, graphic language, photography direction
- Application: packaging, signage, menus, social templates, decks, uniforms
- Governance: guidelines and handover so the brand survives without you in the room
Typical UAE price ranges (2026)
Treat these as market ranges, not a quote. Two studios can sit at opposite ends of the same row and both be fair. One is handing you files, the other is handing you a system plus the people to run it.
| Scope | Typical range (AED) | Who it suits |
|---|---|---|
| Logo + basic assets | 1,500 – 6,000 | Pre-launch, testing an idea |
| Core identity system | 8,000 – 25,000 | New F&B, fashion or retail brand |
| Identity + strategy + applications | 25,000 – 70,000 | Funded launches, multi-outlet brands |
| Full rebrand for an existing business | 45,000 – 150,000+ | Repositioning, mergers, premium moves |
| Brand + content retainer (monthly) | 6,000 – 30,000 | Brands shipping campaigns every month |
What pushes the price up
- Multiple languages: Arabic and English lockups, bilingual typesetting and layout rules
- Physical touchpoints: packaging, signage, fit-out graphics and print supervision
- Naming and trademark screening
- Photography and film shot as part of the brand rather than bought later
- Number of stakeholders and rounds of approval
What keeps it down without cheapening the work
- Phase it: strategy and core identity first, applications as you launch each channel
- Bring existing assets you already have: product, space, founder story, photography
- Decide who signs off before the project starts
- Buy depth in the one or two channels that actually sell for you, not all of them
How we quote
Every quote follows a short discovery call, then a fixed price against a written scope, so you know what's in and what isn't. Delivery can be one day for a focused asset and up to four weeks for a full identity or multi-page site, depending on the project.